You don’t need to be a professional marketer to know that the internet has changed how we do business. No matter what industry you’re in, nearly everyone can benefit from ramping up their marketing effort. As an insurance agent, marketing yourself both on and offline is especially important. After all, marketing is one of the biggest factors when it comes to client retention and lead generation. But with all of the marketing collateral we’re bombarded with every day, how do you stand out?
If you’re looking to for creative ways to market your insurance services, here are four fresh ideas to try this year.
Leverage Facebook Advertising
Let’s face it — nearly everyone is on Facebook. In fact, as of February 2017, Facebook topped 1.9 billion monthly users. With numbers like that, advertising your insurance agency or yourself as an independent agent on Facebook is becoming a necessity. But while promoting yourself and your services on Facebook is beneficial, you can ramp up your efforts even more with Facebook Ads.
Facebook makes it easier than ever to promote your business, guiding you through the setup process and helping you target your ads specifically for your ideal demographics, locations and more. If you’ve yet to try this marketing tactic, give it a try! The useful demographic data coupled with even a $5 ad spend can dramatically expand your reach.
Make More Personal Connections with Video Content
Did you know that online video is projected to account for 74 percent of all online traffic by the end of 2017? When it comes to marketing, video content is here to stay. It is also a worthy investment for your marketing efforts.
One of the most compelling factors about video content is that it’s a great way to showcase a more personal side to your brand and make more meaningful connections online. Not sure where to start? You can use video content to:
- Introduce yourself as an agent or introduce your agency.
- Welcome new
- Share client testimonials.
- Explain your products and services.
- Answer frequently asked questions.
- Run promotional offers and specials.
- Provide helpful tips for homeowners.
Best of all, you don’t need any expensive equipment either. In fact, many successful vloggers record video content on a smartphone. Check out some resources online, like this video with helpful tips on how to make professional-quality videos on your smartphone.
Deliver Useful Content Right to Your Client’s Inbox
Email marketing is a great way to increase sales while building better client relationships in the process. But email marketing is tricky. Chances are, your clients don’t want to read an email that solely promotes your products and services. Your clients already get bombarded with a slew of emails daily, so give them something they want to read.
But what do they want to read? Well, studies show that 78 percent of consumers believe that organizations providing custom content want to build a genuine relationship. As an insurance agent, aim to create content that is funny, light hearted, informative, or adds value to your clients’ lives in a compelling way. This could mean anything from sending helpful home tips before an approaching tropical storm to a personalized ‘happy birthday’ email.
Write Creative Subject Lines
Speaking of sending emails to your clients, don’t let your hard work fall on deaf ears — or should we say less than stellar open rates.
The average person receives 88 emails per day, but will only open between 15 and 20 of them. While you could create the best, most value-driven content for your clients, if your subject line doesn’t entice them to actually open your emails, your time, money, and resources are going to waste. When it comes to writing creative and effective subject lines, do some research (this blog from HubSpot is a great starting point), craft a compelling subject line and then track your open rates.
Learn More About ASI
ASI is one of the largest homeowners insurance carriers in the United States. Through a network of independent agents, the company offers home, condo, renters, dwelling fire, and flood insurance in more than 40 states. Find out more at AmericanStrategic.com.