Social media is bigger and more important than ever. And while your agency is likely already set up on social media platforms like Facebook, Twitter, Google+ and LinkedIn, if you’re not utilizing those platforms effectively, you’re missing out on potential leads. If you’re looking to improve engagement and grow your following, here are four simple steps you can take to boost agency awareness through social media this year.
Don’t Just Post Text
Whether video content, a photograph, an infographic or a slideshow, people love visuals and are more likely to engage with your content and hit that “follow” button if you share more than just text. In fact, videos are shared 12 times more than links and text posts combined! Additionally, photos receive twice as much as text updates. Not sure what kind of visual posts to start with? Try posting images and videos of your agents, agency locations, activities in the workplace, or involvement with community projects or events.
Ask Your Audience Questions
Everyone loves to feel like their opinions matter, which is why asking your followers questions on your social media accounts is a great way to interact and engage with your clients. Think of each of your social media platforms as a different conversation you want to have with your current and prospective clients. Standard in-person conversations almost always involve a question-and-answer format or at least some form of sharing ideas between more than one person. Don’t always let your agency’s voice be the only one heard. If you’re looking to really get people engaged with what you have to say, ask them questions. For more inspiration, check out this list of questions to ask your social media audience.
Reach Out to Other Professionals in the Industry
Getting your clients to engage with your agency’s page isn’t always easy. Sometimes you have to take the first step in initiating participation. One way to do this is by reaching out to other professionals in the industry via social media. By liking their posts, engaging with their content and giving them a follow, you help instill a sense of camaraderie amongst yourself and other professional. Oftentimes when you open this door, it creates a two-way street. They will return the favor, which can lead to great connections for your agency to build long-term relationships with people who can have a huge impact on bringing you more business and awareness. Start this process by finding other people and businesses that relate to your industry. As a homeowners insurance agent, consider reaching out to real estate agents, mortgage lenders or construction companies. Follow them, participate in their discussions and do some networking.
Use Social Media As a Customer Service Tool
Social media has given agents and agencies alike the unique opportunity to give their brand a human voice. This is extremely apparent when it comes to providing quality customer service. Not only can using social media as a platform for customer service broaden your market reach, but you have the ability to address client concerns almost instantly. Millennials, in particular, are more inclined to reach out to businesses with questions and concerns via social media than phone calls. Take advantage of this by letting clients reach out to your agency this way. Whether you have a team of individuals helping you stay on top of this or you hire a designated person to relay messages to the right people in your agency, this might be a good option to try in 2017.
Learn More About ASI
ASI is one of the largest homeowners insurance carriers in the United States. Through a network of independent agents, the company offers home, condo, renters, dwelling fire, and flood insurance in more than 40 states. Find out more at AmericanStrategic.com.