The insurance industry offers incredible opportunities for those passionate about helping others — but the road to success isn’t always as easy as it may look. Now more than ever, the insurance industry is in need of new, young talent, but many of those who do take on the challenge on selling insurance fail. Why? If you’re new to the insurance industry, read on to learn the top reasons new agents fail, and how you can avoid becoming one of them.
They have unrealistic goals and expectations
Having goals is necessary to achieve great things, but it’s important to set realistic goals. We’ve all been told to dream big, but sometimes this mindset can do more harm than good if it creates too-high expectations. Starting a new career in the insurance agency is exciting, but it’s imperative to remember that success doesn’t happen overnight. The most successful insurance agents are those who have put in years of time and effort. Those same agents have experienced their fair share of failures too, which is why it’s important to remember you’re going to make lots of mistakes on the road to greatness. Rather than setting unrealistic goals, make a list of reasonable things you want to accomplish this year. Cross off each, one by one. And don’t be discouraged if you encounter a few bumps along the way.
They lack the right education, training and mentoring
No matter how well you performed in school, as a new insurance agent, you will need additional education, training and mentoring. Far too often, new insurance agents enter the industry and are simply given a phone, computer and a lead sheet, with no additional direction — ultimately setting them up for failure. As a new insurance agent, it’s important to remember that education is lifelong. You can (and should) seek quality education, training and mentoring throughout your career — especially when starting out. Not sure where to start? There are myriad programs, associations, classwork programs and training available for new insurance agents. Take some time to research such programs, or reach out to seasoned agents for guidance.
They don’t focus on the client
As an insurance agent, you work with clients during some of the most trying times of their lives. That’s why the best insurance agents don’t simply view their clients as just a sale, but as real people. If you start your career with money as your main focus, you’re not going to do yourself or your clients any favors. Insurance agents who place more focus on making sales than doing what is best for their clients are often the ones who experience failure.
Learn More About ASI
ASI is one of the largest homeowners insurance carriers in the United States. Through a network of independent agents, the company offers home, condo, renters, dwelling fire and flood insurance in over half the country, with plans to cover the rest by 2017. Find out more at AmericanStrategic.com.