With the expansion of the Internet and social media, it can be easy to fall into the habit of marketing your insurance agency solely through modern platforms. Depending on these tools to grow your business and network with potential clients and employees is both exciting and efficient. Yet another successful way of building your agency may involve activities that are a little more hands on. Here are just a few of the many benefits philanthropy can have for your insurance agency.
1. Philanthropy can help you build a good reputation.
While your employees may be the face of your agency, your actions in the community can say a lot about who you are as a company. When you begin to reach out to others in your community, your reputation is boosted two-fold: first as a respectful employer and second as a company that cares about more than just its profits. Although you shouldn’t participate in charity work strictly for the business benefits you may receive, many community members are more likely to return support for a company who helps other people.
2. Connections and networks will grow.
When your agency actively participates in your community, these events can lead to new connections and bigger networks. Chances are, these connections are also more valuable and memorable than the ones you’ll make at a typical networking event, since your agency will be doing more than passing out business cards. More often, people remember the things you do, rather than simply the things you say. Take action by investing time and effort into volunteering, local events, or sponsoring community members for charitable activities.
3. Happy, engaged, and supportive employees.
As a leader of an insurance agency, you set an example for your agents both in and out of the office. Considering that two of the top reasons people quit their jobs are because they aren’t happy with the work they do and don’t feel valued at their company, you should strive to build a workplace that retains good agents for years to come. Not only will employees hold their companies in high regard for philanthropic work, they are also more likely to get engaged with the community if you’re setting that kind of example for them to follow. You might even consider asking which charities and causes they care about most, or view some of the Insurance Industry Charitable Foundation’s volunteer projects, if you don’t know where to start.
ASI in the Community
At ASI, we consider ourselves a growing family that extends from our company to the community. Between our volunteer initiatives, our contributions and our commitment to going paperless whenever possible, ASI hopes to inspire our partners and other agencies to join us in being active participants in philanthropic work. Some of the many organizations we support include the American Cancer Society, Girl Scouts of America, the St. Anthony’s Triathlon and the Hospice Foundation.
Learn More About ASI
ASI is one of the largest homeowners insurance carriers in the United States. Through a network of independent agents, the company offers home, condo, renters, dwelling, fire and flood insurance in over half the country, with plans to cover the rest by 2017. Find out more at americanstrategic.com.