Thanks to several key qualities of property casualty insurance, selling this insurance has many advantages, making it a popular option for those who want to become insurance agents. Overall, these agents can grow their insurance sales practice more than with other types of insurance packages.
Homeowners Need to Protect a Substantial Investment
By the simple fact that they need to have the financial means to purchase a home, the prospective clientele for homeowners insurance typically fall in a higher socio-economic demographic. This can affect agents in several ways, but, most directly, it means increased opportunities to offer more insurance products. For instance, those in need of a property casualty insurance package usually have other assets they need to insure, such as boats or cars, which allows agents to offer bundling options where available.
Property Casualty Insurance Covers Commercial Properties and Businesses
Property casualty insurance agents can reach a broader range of prospects because, in addition to assisting residential clients, these agents also serve business clients and commercial property owners. Independent agents who sell property casualty insurance packages might learn that some residential insurance clients also own business property, which creates an opportunity to offer coverage for an existing client’s business assets, too.
Property Casualty Insurance Agents Rely on Personal Connections
Unlike other areas of insurance, homeowners insurance does not usually require agents to have a fast and furious approach when it comes to lead generation. Thanks to the intrinsic qualities of property insurance, agents who achieve success typically encounter a slow, steady client growth spurred by referrals. Agents do not have to shy away from making informal social connections that might lead to new prospects. For those who seek a slower pace and enjoy connecting with others in meaningful ways, this is another added benefit of selling property insurance.
Learn More About ASI
ASI is one of the largest homeowners insurance carriers in the United States. Through a network of independent agents, the company offers home, condo, renters, dwelling, fire and flood insurance in over half the country, with plans to cover the rest by 2017. Find out more at americanstrategic.com.