Insurance is a relationship business. While many agents understand the importance of relationships between agents and clients, or agents and Realtors, there are other relationship opportunities that shouldn’t be overlooked. Creating a partnership with a reputable builder also provides sales leads on quality, new construction homes. These homes are often the easiest to quote, are more likely to have the best premiums and are the least likely to have a claim.
Benefits for Builders
Partnering with an agent benefits the builder as well. The homebuying process in general can already be complicated — even more so when designing and constructing a brand new home. If a builder partners with an agent, they can offer a one-stop shopping experience to their clients. Some partnerships between agencies and builders, like the ASI Preferred Builders Program, can even offer a prequoted inventory for their different models of homes, so the buyers can have an idea of the insurance costs from the beginning.
How Can Agents Get Involved?
There are many ways agents can initiate contact with builders in order to start making connections. One of the best places to start is through events like builder shows, chamber of commerce gatherings, and Realtor association meetings, which are all frequented by builders. Agents are often able to host a booth at many of these events, or can instead pay for admission and come prepared with business cards to network with builders.
Another great option is for agents to visit sales offices of communities that are under construction. Creating and giving away swag bags with pens, keychains, candy or other branded merchandise can also make great long-lasting impressions. Agents should also remember to bring business cards and be prepared to tell builders how their agency stands out from the rest and how a partnership can assist with the selling process of new homes.
ASI’s Preferred Builder Program
One thing ASI-appointed agencies can offer is enrollment in ASI’s Preferred Builder Program. ASI accredits top builders who are dedicated to providing quality homes and warranties on their workmanship. In addition to a pre-quoted inventory, the program allows builders to receive guaranteed closings, fast policy issuance and added discounts. These builders are also able market themselves as an “ASI Preferred Builder.”
To find out more about the ASI Preferred Builder Program, visit www.ASIPreferredBuilder.com